Article: Pfizer, CDM clean up at Doctors' Choice.(MEDIA NOTEPAD)

PROFESSIONAL ADS for Pfizer's Chantix and Organon's NuvaRing were the year's top-rated as judged by physicians in the Association of Medical Media's fifth annual Doctors' Choice Awards.

The two-page Chantix ad, executed by Euro RSCG Life LM&E was the top-scoring professional ad in the general practice category, while the one-page NuvaRing ad, by CommonHealth's Adient, took top honors in the specialty category.

The survey, which drew responses from 6,040 physicians, included 332 professional ads in 11 therapeutic categories among the 200 most widely advertised products for 2006.

Pfizer ...

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