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Article: Marketing executive's dream: attention, Keycorp shoppers! (Steven Cone wants to integrate bank locations into retail sites)
- Article from:
- American Banker
- Article date:
- August 11, 1995
- Author:
CopyrightCOPYRIGHT 1995 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Steven Cone, Keycorp's chief marketing executive, has a big idea that could change the way people think about bank branches.
While many bankers seem ready to write off their aging and costly brick- and-mortar infrastructures, Mr. Cone wants to take the physical locations to a new level, much as warehouse retailers like Home Depot and Sam's Club changed the face of their industry.
Mr. Cone is drawing up plans for "superstores" - department stores or mini-malls anchored by the bank, where shoppers can meet many of their needs, including financial services.
The former Citicorp and American Express marketer, who joined Cleveland- based Keycorp last year as ...