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Article: Customer Satisfaction on Cyber Monday Up Slightly From Last Year, According to Study by ForeSee Results.
- Article from:
- Business Wire
- Article date:
- November 28, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers Improve Strategy for Multichannel Success in 2007
ANN ARBOR, Mich. -- Cyber Monday shoppers were more satisfied with their online experience in 2007 than they were in 2006, according to a new study from leading online customer satisfaction measurement firm ForeSee Results. Satisfaction was slightly lower on Cyber Monday than it was over the holiday weekend and earlier in the month, but e-retailers are showing an increased ability to use their website to influence multichannel sales.
"The increase in customer satisfaction year-over-year on Cyber Monday bodes well both for sales during the holiday season and during the rest of the year, because ...