Article: Creative accounting: doing more with less. (hiring trends of accounting firms in North Carolina; interview with accounting professor Jack E. Wilkerson Jr.)(Interview)

BNC: Why has hiring in accounting firms stalled and why the drop in 1995?

We can approach it from an economic standpoint and from a technology standpoint. The economic issue has made the hiring trend flat. And I think things are coming to a head in 1995. The major concern of the firms is, "How do we convince our clients that our work is something more than an interchangeable commodity that Firm A can do just as easily as Firm B?" You know, how does an Ernst & Young convince the client that the audit work they do is somehow different from the audit work that Price Waterhouse does? I don't think they've done a good job of doing that.

BNC: But wouldn't the ...

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