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Article: The sustainable supply chain: the best companies view sustainability not only as a chance to contribute to social goals, but also as a powerful source of competitive advantage.(SPOTLIGHT on SUPPLY MANAGEmENT)(Company overview)
- Article from:
- Supply Chain Management Review
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Sustainability and corporate stewardship are a social ideal and a business necessity. The former tension between efficiency and sustainability has vanished. In fact, being sustainable is now a source of competitive advantage and a matter of corporate survival rather than a costly inconvenience. Many CEOs and marketers embrace sustainability as a top-line priority. Yet the dream of doing good works and making a good profit will go unfulfilled unless orderly supply chains literally and sustainably "deliver the goods."
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