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Article: A perfect 10 gives P&G a game-changing move.(News & Opinion from the Old World)
- Article from:
- Household & Personal Products Industry
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AT A MAJOR CONFERENCE aimed at Wall Street types held in Boston a couple months back, heavy hitters from P&G told analysts how well their company was set up for continued growth. The numbers were pretty impressive ... but in terms of new products in the beauty area, something Gina Drosos said about hair color was particularly interesting. She is the new president of global beauty for P&G, reporting to her old boss, Susan Arnold, who's now president of all global business units.
Ms. Drosos said P&G had honed its hair color assets down to four key brands, and that the rest would run their natural course, etc, hence their apparent share loss in the U.S. The four key ...