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Article: AFFILIATE MARKETING: Are affiliates friends or foe?
- Article from:
- Marketing Week
- Article date:
- November 29, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There's no disputing that affiliate marketing can be effective, but with marketers knowing little about it, and affiliates knowing little about advertising, the scope for bad practice is wide. By Martin Croft
Most articles about online affiliate marketing start by stating that it was invented by Jeff Bezos, the founder of Amazon.com. It wasn't - there were a number of legitimate sites which were using affiliate marketing two or three years before the launch of Amazon's version.
And predating these sites were a host of anonymous porn sites which Web historians say really invented affiliate marketing.
The problem for affiliate marketing ...