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Article: Advertisers take wait-and-see approach to Imus; GM and other big names want to evaluate the new show before committing.(News)(Brief article)
- Article from:
- Advertising Age
- Article date:
- November 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ANDREW HAMPP
Who's ready to take a chance on Don Imus again? ABC Radio and Rural Media Group's RFD-TV will put him back on the air Dec. 3, but most advertisers are holding back for now, even those who've been Imus supporters in the past.
Mr. Imus' show has had a "proceed with caution'' sign on it since Procter & Gamble backed out of MSNBC's simulcast of CBS Radio's "Imus in the Morning'' in April following racially charged remarks Mr. Imus made regarding members of the Rutgers University women's basketball team.
Steve Boerneman, president-general manager of WABC in New York, said "Imus'' will premiere with "advertisers who are strong ...