|
|
Article: durrat al bahrain launches new brand.
- Article from:
- Middle East
- Article date:
- December 2, 2007
CopyrightCOPYRIGHT 2007 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Durrat Al Bahrain, the Kingdom's largest planned luxury residential, commercial and tourist resort development, last night launched its new brand.Created around the central brand idea of "urban living, island style", the new brand will act as a focus and inspiration for everything that Durrat Al Bahrain says and does, and will see its associated values embedded across Durrat Al Bahrain's business to create an experience for residents, visitors and employees. The idea of "urban living, island style" is derived from the contrasting nature of life at Durrat Al Bahrain both in terms of its geography, where the desert meets the sea, and what life will be like - a vibrant and ...