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SERVQUAL vs SERVPERF: round 2 in a multi-cultural setting.(quality management)

ABSTRACT

This study compares two leading measurement instruments of service quality (i.e., SERVQUAL and SERVPERF) in a cross-cultural setting. Psychometric properties of each scale are compared in three countries of distinctive characteristics (developed, industrialized, and developing). Data analyses show that the SERVPERF scale has slightly better reliability while the SERVQUAL scale has an edge in validity, implying the necessity of including cultural diversities of expectations in the measurement of service quality for cross-cultural studies. Implications for academicians and practitioners are provided.

Keywords: SERVQUAL, SERVPERF, Service Quality, Cross-Cultural, ...

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