ABSTRACT

This paper develops a model of media evasion based on optimization theory. The behavioral model adjusts for several compensating variables including age, locus of control, and religious intensity among others. An expanded survey instrument is applied to three universities; a private Midwest Christian liberal arts school, a public Division II university, and a public Historically Black College (HBC) to collect data on both student attitudes toward and actual propensity to steal music and other forms of multi-media. With a total sample of 302 individuals, means testing and logistic regression methods that include compensation effects, are applied to analyze the ...