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Article: Editorial: Measurement enjoys big score on Cyber Monday.(Editorial)
- Article from:
- PR Week (US)
- Article date:
- December 3, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In September 2005, members of the National Retail Foundation (NRF) met to discuss the importance of retail stores reporting a boost in online shopping on the Monday following Thanksgiving. In fact, 77% of online retailers were reporting a sales increase on that day, according to a 2005 study. NRF members discussed ways to market the spike in activity and coined the term 'Cyber Monday.'
In hindsight, the creation of Cyber Monday is not that revolutionary. Of course, the reason why online numbers spiked on the Monday following Thanksgiving had something to do with shopping, given that Black Friday had become the unofficial start of the holiday season.
But ...