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Article: Business Pioneer Bob Johnson's Our Stories Films Strikes Marketing Alliance with Cricket Communications.
- Article from:
- PR Newswire
- Article date:
- December 4, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Deal Includes Brand Integration in Our Stories Films and Cross-promotions of Future Movie Releases
BETHESDA, Md., Dec. 4 /PRNewswire/ -- In a move to further enhance branded entertainment strategies, Our Stories Films (OSF), the film studio of BET Founder and Charlotte Bobcats owner Robert L. Johnson, announced today that it has entered into a multi-year marketing partnership with Cricket Communications, the operating subsidiary of Leap Wireless International, Inc. [Nasdaq: LEAP], and a leading provider of unlimited wireless services. The breakthrough alliance will leverage each brand's core target audience of urban consumers.
"Our partnership with ...
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