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Article: Pioneering format trend bodes well.(Eastern Europe Focus: Poland Report)
- Article from:
- Video Age International
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Poland and Russia continue to be dynamic production environments. There are similarities between the two markets and some of the same formats have succeeded in both countries. But one of the major differences is that vertical programming is a feature of the Polish market, while Russia remains predominantly tied to a horizontal programming model.
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Poland's major commercial network, TVN, successfully runs local versions of sitcoms The Nanny, entitled Nania, and Grace Under Fire, entitled Hela w Opalach. Local production company ATM Grupa is also producing Sony's Who's the Boss for Polsat. While Poland has followed in Russia's ...