|
|
Article: AT&T Mobility embraces 'Cyber Monday'; Carrier's deep online discounts led its December push.(News)
- Article from:
- RCR Wireless News
- Article date:
- December 3, 2007
|
Copyright informationCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: PHIL CARSON
Conventional wisdom has American shoppers descending like locusts on brick-and-mortar retail stores on the Friday after Thanksgiving-presumably working off the turkey-and-gravy by lightening their wallets-then returning to work on Monday, where they resume spending online.
AT&T Mobility appeared to make the most of "Cyber Monday,'' the warm, fuzzy term for the first Monday following Thanksgiving, by cutting prices about in half on nearly its entire online portfolio. Only Apple Inc.'s iPhone appeared to have retained its pre-holiday prices.
The online approach may well have contributed to AT&T Mobility's apparent popularity that day: according ...
Related newspaper, magazine, and journal articles:
|
|
Article: Cyber Monday unwraps gimmick.
Daily Oklahoman (Oklahoma City, OK);
November 29, 2006 ;
474 words
......AND shop online simultaneously? While Cyber Monday may be nothing more than a marketing...PER MINUTE from 9 a.m. to 9 p.m. on Cyber Monday. There's more: comScore Networks, an...research company, forecast that one-day Cyber Monday sales would hit $599 million, up 24...
|
|