Article: AT&T Mobility embraces 'Cyber Monday'; Carrier's deep online discounts led its December push.(News)

Byline: PHIL CARSON

Conventional wisdom has American shoppers descending like locusts on brick-and-mortar retail stores on the Friday after Thanksgiving-presumably working off the turkey-and-gravy by lightening their wallets-then returning to work on Monday, where they resume spending online.

AT&T Mobility appeared to make the most of "Cyber Monday,'' the warm, fuzzy term for the first Monday following Thanksgiving, by cutting prices about in half on nearly its entire online portfolio. Only Apple Inc.'s iPhone appeared to have retained its pre-holiday prices.

The online approach may well have contributed to AT&T Mobility's apparent popularity that day: according ...

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