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Article: Gander Mountain Announces Acquisition of Overton's, Inc.; Online and catalog operations accelerate multi-channel strategy.
- Article from:
- PR Newswire
- Article date:
- December 6, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ST. PAUL, Minn., Dec. 6 /PRNewswire-FirstCall/ -- Gander Mountain Company , the nation's largest retail network of stores for outdoor lifestyle products and services, today announced that it has acquired Overton's, Inc., a leading Internet and catalog marketing company targeting recreational boaters, from Linsalata Capital Partners, a Cleveland-based private equity firm.
With 2006 revenues in excess of $90 million and over 15 million catalogs distributed annually, Overton's is an established Internet and catalog marketer with a strong, trusted brand name. Headquartered in Greenville, N.C., Overton's operations include a fulfillment center and call center ...