Article: Bird sanctuary's online auction takes flight.(NONPROFIT)

TIMING, THEY say, is everything. This turned out to be true for The Hawk Mountain Sanctuary Association, which doubled results on its annual online auction this year after moving the event to a later date on the calendar.

The Hawk Mountain Sanctuary Association is a wildlife sanctuary for birds of prey that sits atop the Appalachian Mountains. Three years ago, the nonprofit held its first online auction as a way to build out its annual gala dinner, which includes a silent auction.

"There's a group of people from our membership [who] wouldn't attend an event like a gala dinner," said Mary Linkevich, information and grants manager at Hawk Mountain ...

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