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Article: New Influencer Study Initial Findings Shared At Society for New Communications Research Symposium.
- Article from:
- Business Wire
- Article date:
- December 7, 2007
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Adoption Strong but Companies Struggle to Identify Influentials
BOSTON -- As more companies adopt social media, they struggle to find effective metrics for deciding who are the most influential players. This is among the initial findings of a study, "New Media, New Influencers and Implications for the PR Profession," presented at the Society for New Communications Research Symposium in Boston, MA this week. (www.sncr.org/symposium). The study was funded by the Institute for Public Relations and Wieck Media (www.wieck.com).
Nearly 300 public relations, corporate and marketing communications professionals experienced in social media participated in a survey ...