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Article: How to differentiate yourself from your competitors.
- Article from:
- American Salesman
- Article date:
- December 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 National Research Bureau. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Competition is a natural and integral part of doing business. How successful you become at competing depends on how you position your business relative to your competitors. Differentiating your business means defining your company in relationship to the competition. It means that you understand and are able to communicate your point or points of difference and why you're better, or different, than your competitors. It means continuously making improvements to sustain a leadership position.
If you want to differentiate your business, you need to look at your business from your current and your prospective customers' perspective. Then, do a competitive analysis, ...