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Article: Beringer Vineyards Introduces Innovative TV Advertising Campaign.

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PR Newswire
Article date:
December 10, 2007
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Created by Publicis & Hal Riney, the Artful, Hand-Crafted Television Ads Bring to Life Wine's Journey From Vine to Bottle for One of Napa Valley's Most Revered Wine Brands

NAPA, Calif., Dec. 10 /PRNewswire/ -- In a bold move for a fairly conservative industry, Beringer Vineyards today announced that it has launched a multi-million dollar TV advertising campaign. The television ads, supported by print advertising and new brand identity, underscore the winery's commitment to sustaining its tremendous reputation and introducing Beringer, Napa Valley's oldest continuously operating winery, to today's generation of wine drinkers. Additionally, the campaign ...

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