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Article: Salvation Army hopes to raise #500,000 online at Christmas.(Harvest Digital)(Brief article)
- Article from:
- New Media Age
- Article date:
- December 6, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Salvation Army has begun its Christmas campaign, aiming to raise #500,000 through online.
In partnership with digital agencies Harvest Digital and Trinity Communications, the Salvation Army has developed christmasappeal.org.uk to direct people to donations pages, as well as hosting content on how the charity helps people in need.
Display and rich-media ads featuring case studies of those the Salvation Army has helped have also been created, with slots including pre-roll ads on ITV.com before primetime shows like Coronation Street.
"The campaign ...