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Article: Affiliate marketing comes into its own.(ANALYSIS)
- Article from:
- DM News
- Article date:
- November 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TICKETMASTER WILL launch its entry into affiliate marketing on December 1. The program has a resource center where affiliates can learn how to build compelling links and access customizable marketing materials. Affiliates can also get sales reports and share best practices with each other.
When this news is coupled with the growing number of midsize retailers branching into affiliate marketing, it seems that, despite being one of the oldest online marketing strategies, affiliate marketing hasn't yet reached saturation.
"Some retailers stayed on the sidelines of affiliate marketing for a while, trying out different channels" such as search, says Shawn Collins, ...