Article: Allegro partners with Mattel for I Can Play Guitar.(Music Merchandise)(music education video game)(Brief article)

Allegro Rainbow; (877) 742-6604; www.allegrorainbow.com. $99.99.

Allegro Multimedia, a provider of music gaming software and music education tools, announces a strategic partnership with Mattel for the debut of Mattel's I Can Play Guitar, a video game that teaches people of all ages to play guitar. The agreement allows Mattel to introduce Allegro's technology into the toy market as part of the I Can Play Guitar system that features the Guitar Wizard Method.

The Guitar Wizard Method is different from other music-teaching approaches, introducing the actual playing of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!