|
|
Article: New-business research for A/E/C rainmakers.
- Article from:
- Online
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
BUSINESS development specialists, the designated "rainmakers" at professional services firms, are hired to promote and sell a firm's services. As part of a growing trend to formalize the business development process, these specialists partner in-depth research with creative, strategic thinking as powerful leverage to gain competitive advantage and increase the "win rate." Research professionals are ideally suited to provide formidable support for this intense effort.
Firms in the $700-billion architecture, engineering, and construction (A/E/C) industry use research and the strategic application of information to win new business. ...