Article: Four-day week too much for creatives.

John from Auckland writes: I recall a situation in the 70's when advertising agencies were getting fairly out of control in their habit of wining and dining clients and partying hard (in between producing some great emerging creativity).

Mondays were hangover days and were often big for absenteesim. Fridays, on the other hand, were a write off for the liquid lunch.

A leading adshop at the time was headed up by a well known Auckland personality. He was then, as he is now, forward thinking and not scared to voice ...

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