Articles > Newspapers > International Newspapers, Major Markets > New Zealand Herald (Auckland, New Zealand) articles > October 2007

Article: The inexplicable shape of things to come for Auckland City RUDMAN'S CITYBRIAN RUDMAN.

Article from:
New Zealand Herald (Auckland, New Zealand)
Article date:
October 29, 2007
Copyright

BACK in 2002 when the last attempt to rebrand Auckland City broke out, Mayor John Banks squashed the idea. "I don't want to spend any time or ratepayers' money worrying about silly slogans. I'm not unhappy about City of Sails. I'm interested in moving Auckland forward with the big issues. City of Sails will do me fine."

This time round, he didn't have a chance to put a well-placed spanner in the works. On assuming office, bureaucrats presented him and newly elected councillors with an officer-hatched fait accompli - a new sail-free city council logo, looking very much like a semi-deflated triangle. Caught unprepared, mayor-again Banks admitted to a local paper ...

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