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Article: APPLE MACINTOSH AND GATEWAY 2000 LED PC INDUSTRY IN BRAND LOYALTY; Computer Intelligence InfoCorp Research Reveals Brands with Highest Repurchase Rates.
- Article from:
- Business Wire
- Article date:
- July 11, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LA JOLLA, Calif.--(BUSINESS WIRE)--July 11, 1995--A new study from Computer Intelligence InfoCorp (CII) shows that the Apple Macintosh and PCs from Gateway 2000 led the PC industry in repeat purchase or brand "loyalty" ratings during 1994. The third through fifth brand loyalty spots were held by Compaq Computer, Dell Computer and Hewlett Packard Co., according to the CII study.
The brand loyalty ratings emerged from CII's annual Consumer Technology Index (CTI) study, the largest, most comprehensive survey of personal computer usage in the United States. In addition to compiling composite repurchase rates for PC users, the CTI study analyzed brand loyalty ...