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Article: GM TO CONTINUE SUCCESSFUL CALIFORNIA VALUE SELLING STRATEGY; MARKET SHARE UP 2.5 POINTS SINCE LAUNCH
- Article from:
- PR Newswire
- Article date:
- August 24, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THOUSAND OAKS, Calif., Aug. 24 /PRNewswire/ -- General motors will again pursue its California Value Selling Initiative during the 1996 model year, expanding the effort to include more vehicles and enhancements of the program's simplified shopping approach.
For 1996, GM is increasing the number of models included in the initiative to 89, up from 70 models last year and 46 models in the 1994 model year, according to Ann N. Pattyn, California Value Selling project manager.
GMC Truck Division will increase its offering of value-priced models in California for 1996, while Cadillac adds a value-priced Seville SLS to its line-up. Additional top-selling GM premium ...