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Article: Artwire MLB cap units. (Major League Baseball caps introduced at National Hardware Show)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- August 21, 1995
- Author:
CopyrightCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chicago - Artwire is swinging for the fences with the introduction of a series of licensed Major League Baseball caps at the National Hardware Show last week.
The wire storage source sees its new licensing agreement with Major League Baseball as an avenue into trade channels it has not penetrated, particularly sporting goods retailers and toy stores, said Ted Jensen, Artwire's vice president of sales and marketing. "It's an ideal line for the children's market."
In 1994 and thus far in 1995, Artwire has sold more Mega Cap Organizers than any other product it sell - even its shower caddies, which is Artwire's core business, Jensen noted. "We're adding designer ...