Article: Saving the image: scale and duration in contemporary art cinema.(Cover story)(Reprint)

About halfway through Frank Tashlin's 1957 film, Will Success Spoil Rock Hunter?, the title character, played by Tony Randall, stops the action of the film to sarcastically comment on the virtues of television. The widescreen, Technicolor image shrinks to the size and aspect ratio of a television set and falls prey to the snowy interference of the medium during its early days. Randall asserts that, "This break in our motion picture is made out of respect for the TV fans in our audience who are accustomed to constant interruptions for messages from sponsors. We want all you TV fans to feel at home and not forget the thrill you get watching television on your big twenty-one ...

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