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Article: Turner appoints Chello to expand interactive TV offer.(Chello Interactive)(Turner Broadcasting Europe Ltd.)(Brief article)
- Article from:
- New Media Age
- Article date:
- December 13, 2007
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Turner Broadcasting is set to ramp up its interactive TV services across Europe with the appointment of iTV company Chello Interactive.
Chello will be responsible for the design, publishing and management of Turner's interactive TV services for its kids' channels Cartoon Network, Cartoon Network Too and Boomerang in the UK and Holland.
The deal is part of a wider strategy by Turner to bring its interactive TV services together and boost its existing services, such as an Interactive Screen Mosaic for Cartoon Network viewers, which offers a range of games ...