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Article: GOOGLE: Opening the box.(dialogue with Matt Britten and Mark Howe of Google UK Ltd.)(Interview)
- Article from:
- New Media Age
- Article date:
- December 13, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Google has had its fair share of bouquets and brickbats this year. Will Cooper talks to Matt Britten and Mark Howe of Google UK to find what their next moves will be
Google has never been far from the headlines in 2007, with the search giant's movements affecting just about every online sector. While its ongoing acquisition of DoubleClick has dominated many column inches, in the UK its relationship with agencies has continued to come under scrutiny.
While Google has attempted to become more open in its agency relations, it's still criticised for lack of transparency. Admittedly, the company is learning. The way it announced the end of its ...