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Article: New Click Fraud Filter from Click Forensics Helps Online Publishers and Ad Networks Improve Traffic Quality.
- Article from:
- Business Wire
- Article date:
- December 17, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Product Blocks Click Fraud in Real Time
AUSTIN, Texas -- Click Forensics, Inc., the leading provider of click fraud prevention solutions, today announced the availability of Click Forensics for Publishers, a new product that allows online publishers and ad networks to automatically block sources of click fraud and poor quality traffic from hitting Pay Per Click (PPC) advertisements running on their sites. Similar to a spam filter, the product filters out click fraud and other low quality traffic in real time so publishers can improve the overall quality of the traffic they pass through to advertisers.
Using patent-pending analytics and live campaign data ...