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Article: The Biggest Rascal.(Roger King of CBS Corp. CBS Television)(Obituary)(Brief article)
- Article from:
- Broadcasting & Cable
- Article date:
- December 17, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Staff
Roger King was a big man with a big appetite for success. Victory was closing the deal, which he did probably for more dough, with more flair and a greater variety of inducements than any other syndication executive. And with a smile as big as the payoff.
He didn't just throw a party for affiliates who agreed to buy his Whoopi Goldberg-hosted revival of Hollywood Squares (among the shows he tried that didn't quite have the staying power of Wheel of Fortune ). No, he rented out the New Orleans Superdome and had Elton John play for the private party. It's hard to believe he started out selling The Little Rascals .
Make no mistake: Roger ...