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Article: Making Leopard upgrade-worthy: Apple earns your $129 one feature at a time.(FROM THE EDITOR'S DESK)
- Article from:
- Macworld
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In marketing Leopard, Apple doesn't suggest that you should upgrade to the latest version of Mac OS X simply because it's newer than the version you're using now. Nor does Apple try to convince you that Leopard is worth the cost of upgrading simply because it has a bunch of shiny new technologies. Both of those things may be true. But Apple realizes (quite rightly) that Mac users don't automatically upgrade to a new operating system just because the company makes one available.
Two and a half years ago, when Tiger was new, Apple touted its 200-plus new features. Leopard boasts an astonishing 300-plus additions. (For the full list, see macworld.com/3233.) Apple ...