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Article: Tesco trialling organic rose veal in 10 stores.(TALKING SHOP)(Brief article)
- Article from:
- Grocer
- Article date:
- November 24, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco is courting controversy by launching an organic British veal line in a bid to capitalise on growing demand from shoppers for speciality products.
Despite ongoing criticism by animal rights campaigners of the use of calves for veal, the retailer is trialling a range of veal products under the Helen Browning brand--better known for its organic bacon. The veal will only be available in 10 London stores, but the product will be rolled out if the trial proves a success, according to speciality meat buyer James Renshaw.
"We're delighted to offer our customers the chance to buy British veal as we know there's demand for more speciality products," he ...