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The exaggerated effects of advertising on turnout: the dangers of self-reports *.(Column)
- Article from:
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Quarterly Journal of Political Science
- Article date:
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November 1, 2007
- Author:
- Vavreck, Lynn
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Copyright informationCOPYRIGHT 2007 Now Publishers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT
Political Scientists routinely rely on self-reports when investigating the effects of political stimuli on behavior. An example of this is found in the American politics work addressing whether campaign advertising mobilizes voters. Findings appear to vary by methodology and are based on varying degrees of self-reports; yet, little attention is paid to the furtive complications that arise when self-reports are used as both dependent and independent variables. In this paper, I demonstrate and attempt to account for the correlated yet unobservable errors that drive self-reports of advertising exposure and political behavior. The results are from a randomized survey ...
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