Article: AMERCA'S TOP 50 MEGA BRANDS; DNR'S THIRD ANNUAL SURVEY OF THE BEST-KNOWN MEN'S BRANDS IN THE COUNTRY; [PART 2].(ARIZONA JEANS CO.)(Seiko Watch Corp.)(Hugo Boss AG)

31 - NATIONAL GEOGRAPHIC Product: Technical and travel sportswear, accessories

Volume: Undisclosed Owner: National Geographic Society, Washington, D.C.

Like many of National Geographic's 180-year-old magazine's subjects, its apparel line has become something of an endangered species; after debuting men's wear in fall 2005, the line survived just a year at retail partners like Dillard's. Although the company currently has no U.S. apparel license, it does have a watch collection licensed to EganaGoldpfeil USA, and a line of backpacks and travel accessories, licensed to Cerf Brothers Bag Co. National Geographic will, however, be launching a specialty ...

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