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Article: HILFIGER DENIM MAKES NEW YORK DEBUT.(Tommy Hilfiger Corp.)
- Article from:
- Daily News Record
- Article date:
- December 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Lipke
NEW YORK - Tommy Hilfiger wants a piece of the U.S. premium denim market.
On Dec. 7 the company opened its first Hilfiger Denim store here in Soho, bringing to its home market a brand that had previously been sold exclusively overseas. This confirms a report in DNR on July 16.
Hilfiger Denim was originally launched in Europe in 2000 and is now sold in South America, Asia, Canada and the Middle East, both in the wholesale channel and more than 50 freestanding stores. The trend-conscious, youthful label is aimed at consumers 18 to 28 years old, compared with the 25- to 45-year-olds targeted by the flagship Tommy Hilfiger ...