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Article: LRG; AN UNCONVENTIONAL TOUCH SPELLS SUCCESS FOR THIS DUO.(Jonas Bevacqua and Robert Wright gives overview of Lifted Research Group)(Company overview)
- Article from:
- Daily News Record
- Article date:
- December 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jessica Pallay
Just a year after launching LRG in 1999 with Jonas Bevacqua, Robert Wright made a vow to DNR during an interview: "We are not going to change our philosophy to suit a market. You have to stay true to what you are doing and stay passionate," he said. "This isn't just an apparel company, it's a lifestyle-it's our lifestyle."
Seven years later, Wright and Bevacqua remain steadfastly committed to that lifestyle, and by extension, their young men's apparel brand. The duo's unconventional fashion sensibility-translated into LRG looks as eccentric as a marching-band jacket or a Tokyo skyline-printed hoodie-has yielded some of ...