Article: GOING HOLLYWOOD; HOLLY DUNLAP DISHES ON HER VISION FOR A LIFESTYLE BRAND AND THE PERKS OF BEING UNDER THE WING OF PARENT KELLWOOD.(Interview)

Byline: Clair Windsor

Like many creative types, Holly Dunlap designs with herself in mind. After working for such notables as Vivienne Westwood and Lily Pulitzer, the Scottsdale, Ariz.-born designer decided in 2000 to launch her own footwear company, Hollywould.

Shoes were Dunlap's first love, but she had her sights set on more than a single footwear line. Her vision was to create a complete brand that would "cover my needs from A to Z." She launched ready-to-wear in 2004, and soon after, an investor came calling. Hollywould was snapped up in December 2006 by St. Louis-based fashion giant Kellwood Co., which also owns Baby Phat and Vince. Though the ...

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