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Article: Sigerson Morrison takes lifestyle approach.
- Article from:
- WWD
- Article date:
- November 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sophia Chabbott
Sigerson Morrison is stepping out of the shoe box.
Slightly more than a year after the firm sold a majority stake to Marc Fisher LLC, a Greenwich, Conn.-based footwear firm, it has its sights set on becoming a full-fledged footwear and accessories brand with a global network of boutiques, a first-ever global marketing campaign and additional product categories such as handbags, eyewear and small leather goods. The firm aims to double its business. In 2006, Sigerson Morrison had $30 million in sales.
Sigerson Morrison is yet another accessories brand aiming to flesh out a lifestyle concept. Lambertson Truex, the New ...