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Article: Promotions lure cyber Monday shoppers.
- Article from:
- WWD
- Article date:
- November 27, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Moin, Sharon Edelson
Virtual bargain hunters flocked to the Web Monday to capitalize on a barrage of one-day discounts and free-shipping offers from online retailers across the price spectrum.
"We've seen quite a big spike this Cyber Monday over last year - 35 percent," said Eva Jeanbart Lorenzotti, founder and chief executive officer of Vivre, an online retailer. "There's been a huge spike in traffic. More and more people are buying online."
That's because they're getting more comfortable on the Web, want to save on gas dollars by making fewer trips to the mall and have come to expect deals on Cyber Monday, a term coined two years ...