|
|
Article: 3Lab has eye on expansion.(3Lab Inc.)
- Article from:
- WWD
- Article date:
- November 30, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Holly Haber
DALLAS -- Luxury treatment line 3Lab Inc. is seeking to grow brand awareness and distribution as it continues to introduce products.
This fall the firm introduced a $250 0.5-oz. Eye Cream that features a patented biosynthetic hormone to stimulate cell renewal, bringing the company's product roster to 20.
"Our greatest challenge is to get our message to the customer," said Spencer Kanis, president.
He declined to discuss sales figures, although industry sources estimated that the eye cream will do $2 million at retail in its first year.
The four-year-old brand is one of the top treatment lines at Barneys ...