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Article: Remaining Liz brands to seal fates in 2008.(Liz Claiborne Inc.)
- Article from:
- WWD
- Article date:
- December 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Whitney Beckett
Seven down in 2007- nine more brands to divest of in 2008.
Since Liz Claiborne Inc. said on July 11 that it was putting 16 of its brands under review, the industry and investment community alike have been waiting to see how long it would take to dispose of the brands, how much they would sell for and what would happen to their brand equity given their uncertain futures.
The $4.99 billion firm accepted formal offers from what it has called "serious bidders" for the nine contemporary, better, bridge and active brands last Friday. Dealing with these higher-margin businesses has been tagged "Phase II" of the review process by ...