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Article: Hilfiger Denim paves road to retail.(Tommy Hilfiger USA Inc.)
- Article from:
- WWD
- Article date:
- December 7, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sharon Edelson
NEW YORK Hilfiger Denim's first U.S. store, a 3,700-square-foot space in SoHo opening today, underscores the company's commitment to retail growth.
"We will make sure we can tell the story in more places than just a few," said Gary Sheinbaum, president of Tommy Hilfiger retail. Once the store gets off the ground, "we'll look for the next round of locations. There are lots of ways to do this, even in 1,800 square feet."
Tommy Hilfiger in September opened its first women's-only store, an 825-square-foot unit on Bleecker Street here. Before that, Hilfiger had not launched a U.S. store since 2001, and in 2002 closed 37 of ...