|
|
The asymmetric effects of service quality on passengers' choice of carriers for international air travel.(Report)
- Article from:
-
Journal of Advanced Transportation
- Article date:
-
March 22, 2008
- Author:
- Jou, Rong-Chang; Lam, Soi-Hoi; Kuo, Chung-Wei; Chen, Chih-Ching
|
Copyright informationCOPYRIGHT 2008 Institute for Transportation, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The asymmetric effects of service quality on international travelers' airline choice behavior were investigated in this paper. The linear structural equation modeling system was first applied to quantify passengers' perceptions of service quality provided by airlines, which were then used as the input variables of the asymmetric response model developed to capture international travelers' airline decision. Their asymmetric responses to various service quality of airlines were assumed to be either gains or losses with respect to their reference points. The results showed that the asymmetric response model performs better than the traditional logit models that capture only ...