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Article: How Sir Martin cinched $4.5 bil deal for Dell biz.(News)(Martin Sorrell)
- Article from:
- Advertising Age
- Article date:
- December 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER AND RUPAL PAREKH
Since he hit the ad scene in the mid-1980s, Martin Sorrell has irked any number of managers at his agencies with his intense attention to their affairs. Now the micromanaging has paid off. Just ask Casey Jones, VP-global marketing at Dell, who said Mr. Sorrell's "commitment'' was a key reason the computer maker deposited its $4.5 billion account with WPP Group last week.
"The depth of his understanding and involvement in the operations ... worked to WPP's advantage,'' Mr. Jones said in an e-mail. "We asked for a commitment to innovate with us. Martin has the personal gravitas to assure that happens.''
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Article: The Sorrell Stratagem MARTIN SORRELL PUTS HIS OWN ...
The Independent - London;
November 17, 1999 ;
700+ words
... ... a state of deep despair. At WPP the mood is worse still. Barely ... by without a fresh call for Martin Sorrell's head. Built from scratch ... fast forward to the present. WPP is one of the swiftest- growing ... learnt from the experience. From WPP's comfortable, if crowded ...
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