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Article: DIGITAL: O2 launches festive survival kit.('The Blueroom')(Brief article)
- Article from:
- Precision Marketing
- Article date:
- December 14, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mobile operator O2 is launching an online Christmas survival kit for customers, designed to save them valuable time over the festive period.
The kit, created by Archibald Ingall Stretton, is a three-dimensional room, hosted within O2's customer area 'The Blueroom', around which hints, tips, offers and vital information are scattered.
Customers visiting the site are met by a gift box, which opens with a click to reveal an animated Christmas room setting, with a tree, a fireplace, presents, a working train- set and a fully-laden dinner table.
Visitors to the site can then pass the cursor over the room, which contains various hot spots that ...