Article: Virgin America Names Carat as Search Marketing Agency of Record.

Carat to Spearhead Comprehensive Search Marketing Strategy as Burgeoning Airline Expands U.S. Operations

SAN FRANCISCO, Dec. 20 /PRNewswire/ -- Carat announced today that it has been named as the search marketing agency of record for Virgin America. The account will include a variety of paid search marketing and search engine optimization services, and will be managed by the agency's San Francisco office.

"Carat brings a sophisticated knowledge of search marketing and, most importantly, has an in depth understanding of how search integrates with a broader on and offline marketing communications program," said Porter Gale, VP of Marketing at Virgin America. "We were ...

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